Sweet Floret helps food businesses elevate product strategy, optimize operations, strengthen sales performance, and build systems that support long-term growth.
Revenue forecasting, market positioning, pricing architecture, and channel strategy built around your specific growth objectives.
Market-aligned product development that connects culinary creativity with customer demand and commercial viability.
Streamlined production systems, labor efficiency, and cost structures designed to support sustainable, scalable operations.
Audit-ready compliance frameworks, documentation systems, labeling standards, and team training that protect your business.
Most consulting firms understand business. Most culinary experts understand product. Sweet Floret operates at the intersection — bringing classically trained pastry expertise, sales leadership, food safety rigour, and operational experience to every engagement.
We work with growth-oriented food businesses that want more than advice. They want a capable partner who has built teams, launched products, navigated compliance, and driven revenue across retail, manufacturing, and hospitality environments.
Each engagement is structured around your specific goals — whether that's entering new markets, tightening operations, launching a product line, or achieving compliance readiness.
We build data-informed sales strategies that align your team, channels, and resources around realistic, measurable growth targets.
Explore this service →From concept to commercialization — we develop products grounded in customer insight, trend analysis, and production reality.
Explore this service →We identify inefficiencies across production, labor, and supply chain — then implement systems that reduce cost and improve consistency.
Explore this service →Audit preparation, labeling compliance, import/export documentation, and frontline team training — built to protect your reputation and license to operate.
Explore this service →Independent and multi-location operations looking to scale sustainably with strong margins and consistent quality.
Supermarket and grocery bakery departments seeking product development, staff training, and sales strategy support.
Production-focused businesses navigating compliance, efficiency, and retail channel expansion.
Restaurants and cafés elevating their food programs through curated bakery concepts and operational structure.
Early-stage brands scaling from artisan to commercial with the right systems, strategy, and structure in place.
Expanding chains requiring standardized processes, training frameworks, and cohesive quality control across sites.
We begin with a deep-dive assessment of your business — operations, financials, product range, team, and market position — to understand exactly where the leverage points are.
We develop a tailored roadmap with clear priorities, timelines, and measurable outcomes — aligned to your goals and resourced for your reality.
We work alongside your team to execute — whether that means product development, team training, systems design, or sales infrastructure.
We establish accountability structures and check-ins to ensure gains are sustained, adapted, and built upon as your business continues to evolve.
With 35 years of experience in the baking industry and a prestigious degree from Le Cordon Bleu in Paris, Fariba is a seasoned expert in pastry arts and culinary skills. Early in her career, she served as the Director of the Pastry Department at Scottsdale Culinary Institute/Cordon Bleu, developing comprehensive curricula for basic and advanced patisserie courses and ensuring students received top-notch education and training.
Throughout her career, she held Research & Development positions at renowned manufacturers like Gizella's and Gourmet Baker, where she played a pivotal role in creating innovative and delicious baked goods. For 12 years, Fariba excelled as a Key Account Manager at BakeMark, providing exceptional support to 10 chain stores across Canada in their day-to-day operations, and offering valuable insights as a trusted consultant for bakery departments — enhancing operational efficiency, product offerings, and profitability.
Driven by a deep passion for pastry-making, a results-oriented mindset, and an unwavering commitment to innovation, Fariba consistently pushes the boundaries of excellence, resulting in a proven track record of success in the baking industry.
With over 50 years of experience in the retail baking industry, Gordy is a passionate sales leader who knows how to deliver results. He began his career as a baker and owner of a full-line bakery, where he developed his skills in marketing, merchandising, and customer relations. For the last 33 years, he has been a sales management representative in Canada, offering innovative solutions and sales assistance to large chain store clients.
He is proficient in computer programs, cost management, and margin analysis, and he has a proven track record of challenging and exceeding expectations. His exceptional interpersonal, communication, and negotiation skills enable him to thrive in collaborative, cross-functional team environments. With a self-motivated and adaptable nature, he consistently rises to the occasion and effectively navigates evolving needs and priorities.
Gordy's true passion lies in leveraging his leadership and expertise to propel your business towards unparalleled success and sustained growth.
With over 10 years of expertise, Helen is the seasoned professional who can enhance and elevate your food quality and safety program. Armed with a Master of Food Science degree from UBC, Helen embarked on her journey as a Lab Technician in a national bakery facility, steadily progressing to oversee food safety management across multiple operations spanning Canada and the US.
Helen possesses extensive experience assisting clients — from startups to large food facilities — with a proven track record of guiding companies to achieve excellent scores under GFSI (BRC, SQF) and Organic audit schemes. She has also conducted label verification, due diligence inspections for company mergers and acquisitions, import/export documentation support, and Food Safety Training.
Helen holds a fervent passion for supporting clients on their food safety journey, aiding them in meeting and surpassing industry standards. Her unequivocal objective is to be your partner in amplifying sales and propelling business success by establishing an unwavering foundation in food safety.
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Whether you're optimizing an existing operation or building something new, we'd like to understand your goals and explore how we can help.
Schedule a ConsultationWe work with a select number of clients at any given time. Reach out to discuss your goals and determine whether an engagement makes sense.